The key to successfully marketing your business begins with developing a strategic marketing plan in which each activity is based on solid research and specific goals and is implemented and carefully evaluated in a timely manner. The plan serves as a road map to help you achieve your marketing goals.
There are nine major steps required to develop a well-crafted, strategic marketing plan:
Set your marketing goals.
Conduct a marketing audit.
Conduct market research.
Analyze the research.
Identify your target audience.
Determine a budget.
Develop specific marketing strategies.
Develop an implementation schedule for the strategies.
Create an evaluation process.